The Perfect and Adequate Email Bounce Rate for Email Campaigns

Adequate Email Bounce Rate for Email Campaigns

In a successful email campaign, the email bounce rate is among the most important metrics that needs to be observed. You can utilize dedicated IPs and the right warm-up plan to enhance your deliverability; however, bounces can destroy your reputation. In a layman’s term, an email is named as a bounce back when it isn’t conveyed to its expected recipient. Because of some common reasons an email can bounces back like switching the job, abandonment of an email account, evolving ISPs. It is required by all email marketing specialist organizations to hold the bounce rate within proper limits.

The tolerable bounce rate (the email bounce rate threshold) is around 3% to 5% however varies for each service provider. If you have hard bounce rate more than 10% in most ESPs then your account may get blocked.


The above report showing the bounce rate.

The Reasons Behind Your Email Bounces

if you perfectly plan your email campaigns but it is affected with high bounce rates, then here are some of the points that need to be considered quickly.

  • Errors in imported list

Most of the email marketing services acknowledges CSV format to import the email list. In such case when you see incorrect data in the email address field then .CSV files needs to be correctly arranged.

  • Sending Emails By Free Email Providers

DMARC validation will be fizzled in case you are sending messages through free email service providers like GMAIL or Yahoo. The up-to-date DMARC policies by most of the email providers necessitate an email to be sent from private domains.

  • Mailing To An Old List

The best metrices of an email marketing is to convey messages on daily basis. In a situation when you are sending mail to a long-acquired email list then there are high possibilities that an amount of the email addresses has been idle or have been changed over into reused traps because of the idleness by the inbox providers.

  • Un-Healthy Email List

Quality is better choice than quantity, this phrase is perfectly suited for email list as well as email all about the quality of an email list that enhance the marketing campaign. Utilizing a purchased or scraped email rundown list should be checked for its quality before you begin paying for email marketing campaign.

The Two Types Of Bounces

  1. Soft Bounce = Short Term Delivery Failure

A soft bounce happens when your email got as close as the receiving mail server (the email account is recognized) and does not make it to the inbox. Here are a couple of reasons behind this issue.

  • The recipients email box is full
  • Message size is excessively enormous
  • You are being blocked by the receiver
  • The content is spam
  1. Hard Bounce = Long Term Delivery Failure

Hard bounces require the most consideration in your email list as it is an enduring failure and damages your sender’s status each time you try to mail to such invalid email addresses. To understand the distinction among hard and soft bounces. Here are a couple of things that behind the hard bounce.

  • Illegal email account
  • No enrolled mail servers
  • Typing Errors (Yahooo rather than Yahoo)


How To Handle Email Bounce Issues

The upsetting bounces from your campaigns requires frequent attention. High bounces rates lead to account suspension as well as damages the marketing result also. Here are the key stages to draw back your email bounces before you are running again.

  • Using the double opt-in list.
  • Make sure that you email list is always clean.
  • Your content not show you like spammer.
  • Send emails on daily basis.
  • Eliminating bounces¬†using email verifier service.