The Perfect and Adequate Email Bounce Rate for Email Campaigns - Deliverbility

The Perfect and Adequate Email Bounce Rate for Email Campaigns

In a successful email campaign, the email bounce rate is among the most critical metrics that need to be observed. You can utilize dedicated IPs and the right warm-up plan to enhance your deliverability; however, bounces can destroy your reputation. In a layman’s term, an email is named as a bounce-back when it isn’t conveyed to its expected recipient. Because of some common reasons, an email can bounces back like switching the job, abandonment of an email account, evolving ISPs. It is required by all email marketing specialist organizations to hold the bounce rate within proper limits.

The tolerable bounce rate (the email bounce rate threshold) is around 3% to 5% however varies for each service provider. If you have a hard bounce rate of more than 10% in most ESPs, then your account may get blocked.


The above report is showing the bounce rate.

The Reasons Behind Your Email Bounces

if your email campaigns are affected with high bounce rates, then here are some pointers that need consideration quickly.

  • Errors in the imported list

Most of the email marketing services acknowledge the CSV format to import the email list. In such cases, when you see incorrect data in the email address field, then.CSV files need to be correctly arranged.

  • Sending Emails By Free Email Providers

DMARC validation will be fizzled if you are sending messages through free email service providers like GMAIL or Yahoo. The up-to-date DMARC policies by most of the email providers necessitate an email sent from private domains.

  • Mailing To An Old List

The best metrics for email marketing are to convey messages daily. In a situation when you are sending mail to a long-acquired email list. There are high possibilities that an amount of the email addresses has been idle or has changed. They could be turned in to spam traps because of the idleness by the inbox providers.

  • Un-Healthy Email List

Quality is a better choice than quantity. This phrase is ideally suited for an email list as well as email marketing. It all about the quality of an email list that enhances the marketing campaign. Utilizing a purchased or scraped email list should be checked for its condition quality before you begin paying for an email marketing campaign.

The Two Types Of Bounces

  1. Soft Bounce = Short Term Delivery Failure

A soft bounce happens when your email got as close as the receiving mail server (the email account is recognized) and does not make it to the inbox. Here are a few reasons behind this issue.

  • The recipients’ email box is full
  • Message size is excessively enormous
  • The receiver is blocking you
  • The content is spam
  1. Hard Bounce = Long Term Delivery Failure

Hard bounces require the most consideration in your email list as it is an enduring failure. It damages your sender’s status each time you try to mail to such invalid email addresses. We need to understand the distinction between hard and soft bounces. Here are a couple of things behind the hard bounce.

  • Illegal email account
  • No enrolled mail servers
  • Typing Errors (Yahooo rather than Yahoo)


How To Handle Email Bounce Issues

The upsetting bounces from your campaigns require frequent attention. High bounces rates lead to account suspension as well as damages the marketing result also. Here are the critical stages of drawing back your email bounces before you are running again.

  • Use the double opt-in list.
  • Make sure that your email list is always clean.
  • Your content is not showing you as a spammer.
  • Send emails daily.
  • Eliminate bounces¬†using email verifier service.