How to Choose the Best Domain for a Business - Deliverbility

How to Choose the Best Domain for a Business

Selecting the right domain name for your website or small business is essential for your success. If you pick the wrong domain name, then it can be a trouble to switch later on without even hurting your brand and search rankings. That is why it is very important that you choose the best domain name from the start.

When first starting out, it can be difficult to come up with catchy business name ideas with a perfect domain name. In this blog, we will share all the tools and tips you need to get domain name ideas, choose the perfect domain name.

1) Choose a domain name that is quite easy to type

Choosing a domain name that is easy to type is crucial to online success. If you use slang language (u instead of you) or words with multiple spellings (Xpress vs. Express), it might be harder for customers to find your website.

2) Keep it short

If your domain name appears to be long and complex, you risk customers mistyping or misspelling it. Keep it short and simple is the right way to go.

3) Make Your Domain Name Easy to Spell and Pronounce

You must be able to easily share your domain name when speaking as well as writing. You never know when you will be asked to share your domain name in person. If you are planning to use your domain name to create a professional business email address, then it surely should be easy to understand and spell for any listener.

4) Avoid Double Letters

It is a good idea to avoid domains with doubled letters because it raises your chances of losing traffic to typos. For instance, a domain like Presssetup.com will be more prone to typos and could result in lost traffic. Avoid using doubled letters will also make your domain quite easy to type and more brandable.

5) Use keywords

Try using keywords that represent your business and the services you are offering. For instance, if you are a glass replacement business, you might want to register GlassRepair.com or GlassReplacement.com.

6) Target your area

If your business is local, a smart choice would be to include your city or state in your domain name to make it quite easy for local customers to find and remember.

7) Avoid Hyphens and numbers

Hyphens and numbers are often misunderstood — people who hear your website address do not know if you are using a numeral like (6), or it is spelled out (six), or they misplace or forget the dash. If you need these in your domain, you must register the different variations to be on the safe side.

8) Be memorable

There are millions and millions of registered domain names, so picking a domain that is catchy and memorable is crucial. Once you come up with a perfect name, share it with your close friends and family to make sure it sounds pretty appealing and makes sense to others.

9) Research it

When you pick a domain name, make sure the name you have selected is not copyrighted, trademarked, or being used by another company. It could occur in a legal mess that could cost you a fortune, as well as your domain!

10) Choose a domain name extension that fits

Extensions are suffixes, such as .net or .com, at the end of web addresses. These extensions can have specific uses, so make sure to pick one that works for your business. The .com domain extension is far and away from the most popular, but it can be quite tough to get a short .com domain name because it has been around for so long.

11) Protect and build your brand

To protect your brand, consider buying various domain extensions, as well as misspelled versions of your domain name. This restricts competitors from registering other versions and assures your customers are directed to your website, even if they mistype it.

12) Act fast

Domain names sell swiftly. So, many domain names are also inexpensive, so register your desired domain names as soon as possible. If you are having trouble finding an available name, domain registrars like Deliverability will suggest perfect alternate names during your domain search to assist you in finding the right domain name.