Email Campaigns Best Practices for Marketing in 2020? - Deliverbility

Email Campaigns Best Practices for Marketing in 2020?

Before sending out emails to your subscribers, acquaint yourself with the basics of email marketing and staying well informed with the Terms of use of Mailchimp as well as email best practices.

This article provides some helpful and best practices for email marketing.

Test Email Content

Before sending out any campaign, be sure to test your content first so that you don’t send emails with missing data, information, or sometimes even broken links. Mailchimp provides its users with a preview and test tool, which helps ensure that the pictures uploaded load correctly and that all the hyperlinks and buttons in your campaign are active. Email marketing best practices is to send a few test emails to yourself and bounce checker if the template looks and functions the way you desire. Utilize Mailchimp best practices, which include an inbox preview feature, and sees how your email will be displayed for different clients on different devices.

Track Clicks and Open Rates

A default feature that is always turned on in your campaign is open and click tracking.

To increase the benefits of your campaign reports, it is good to leave this feature enabled so that you can witness how your subscribers engage with the content of your campaign. This technique is best used with email campaign best practices, to reach out to a considerable audience altogether.

Tracking gives you an idea of the type of content your subscribers acknowledge, which can familiarize future campaign decisions. Enable these settings in the Campaign Builder while creating your essential campaign, and remember that no changes can be made after a campaign is sent out.

Avoid Spammy Content

As an email marketer, you aim to send out a campaign that would tempt subscribers to engage more with your brand. The email should contain relevant and consistent email according to what you are delivering, and also ensure that the subject line is clearly depictive of what the message body contains; it should be a short, crisp summary that would instantly grasp the reader’s attention. Spam filters are very attentive and search for certain irrelevant content, so its best not to use capital letters, many exclamation marks, or wrong words or sentences.

Produce a Clean List

If you’ve been gathering email addresses of potential subscribers for some time, but haven’t correctly sent out any email to that list yet, then it’s best to firstly send a quick email to them to ensure that they are still interested in receiving your campaigns. Usually, what happens is, subscribers may have forgotten about your brand or may lose interest, and sending out your precious campaign to them will just result in it being ignored or ending up in the spam folder. You do not want that! Even if the email is gathered from an opt-in form, still send them an email first to confirm where their interests lay.

Every email that is sent out to subscribers should have an “unsubscribe” link placed at the right place. This is because you don’t want to spam the subscribers and end up in their blacklist. Might as well just give them an option to opt-out of your campaign. Many platforms help email marketers add the “unsubscribe” option in their campaigns, in case they forget at some point. This helps email marketers to follow the laws and stay up-to-date regarding the latest trends and consumer behavior.

Avoid Excess Code

Generally, emails incorporate HTML for content structuring, but this isn’t supported by Javascript and CSS like other webpages have. Many email applications out there block JavaScript to prevent viruses, and as a security measure, so it is best not to use JavaScript elements. If an HTML is copied from an existing web page, it is vital to remove any of the JavaScript code which is present.

Typically, CSS is placed in HTML <head> tags, but most email clients use your email’s HTML to strip out the <head> and <body> tags. If CSS is used, be sure that it inclines with your HTML.

Your link image files and URLs are an exception to the excess code rule. When you code your own template, then it is vital to combine full URLs, and absolute paths, which will link back to your server for image sources and click-through URLs.