In today’s age, internet marketing is essential, and individuals are just waiting to receive more details about your company, brand, products, or services. One of the most effective ways of reaching target customers and increasing the list of loyal followers is by having a good email marketing campaign. Not all of the campaigns are given equal important or may be of interest to the potential customer in a similar force. Several factors describe the difference in significance each campaign carries with it. For instance, the most critical factor to note for your email marketing campaign is the time of the day you send it. The time whine the potential customer will receive it.
The first thing a marketer must do is identify the right time of sending the emails to the customers. This step is significant because subscribers receive several emails in a day, and you do not want your email to be lost within them. If an email sent to the customers during rush hour, then the chances are that the target may never even come across it or read it.
So how to know what the best time of sending an email campaign is? The answer is found in the following methods. Ensuring that you understand these ways is necessary when planning your next campaign so that it is successful.
The internet today is full of marketing studies that also have reports and analyses that will help you determine the best time of sending or receiving emails. Going thoroughly through these reports and understanding the stats is necessary as they will guide you towards a successful free email verifier. Sometimes what we perceive to be a good time, may not be good enough. Therefore, a marketer needs to read the stats and understand their customers’ preferences properly. For instance, one may assume that the best time to email a customer is on the weekend.
We’ll make it easy for you! Studies show that the best days to send emails to the target audience or potential customers is not the weekend; instead, it is on Tuesday, Thursday, and Wednesday. More specifically, the best time within these three days to send your emails is either at 6.00 am, 10.00 am or later at 8.00 pm. These times make sense when you consider the working force daily hours. So people usually tend to check their emails more excitedly during odd days off the week, especially when they wake up in the mornings, before/during lunch breaks, and before going to bed at night.
Furthermore, it is recommended never to send emails on weekends because people like to take their weekends to relax and stay away from work emails. Thus, they barely pay attention to their inboxes. Therefore it is better to email them when they might be looking forward to critical incoming emails during the times suggested above. If an email is sent on the weekend, there are high chances that people will keep them for viewing later during the next week. By that time, your email will already be at the bottom of other more important emails; consequently, they could go unnoticed.
Having said this, a smart marketer will also study the general patterns of their customers from past email campaigns. This process is necessary to enhance the progress of future email campaigns. Thus one should not solely rely on the timings mentioned above, but rather should take a new initiative to study their specific target audience’s patterns. After this is done, a marketer should use both this information as a guide to promoting their next email campaign.
As a marketer, it is essential to keep track of and observe all your campaigns regularly. Even if you’re doing everything correctly, don’t assume that your strategy will work as soon as it’s executed. It is essential to investigate the critical metrics in your data repeatedly. Decide on how better you can improve your email campaign by sending it at the best time. So that it reaches your potential target where they will review it.
By regularly practicing this strategy, a marketer will determine the best time for sending emails. Stats from the past email campaigns should be reviewed carefully to evaluate how well the successful emails performed and during what time they were sent, or on which days of the week. It should be done so that new email campaigns are sent on similar days and hours.
Many other factors also affect the success of a campaign, like the subject line or list segmentation used in the emails. Nevertheless, it is recommended to mainly pay attention to the association between email performance and its sending time. It will help improve the strategy for the future.
Open rates boost when emails are sent at the right time, and this also helps increase conversion rates extensively. Raising these two rates should be the aim of any email marketer. The bottom line; it’s imperative to examine the correct time of sending emails to the target audience, and this will also help improve return-on-investment.