How to Have a Better Email Marketing Campaign - Deliverbility

How to Have a Better Email Marketing Campaign

Emails are a great way to generate business. Hire a bulk email verifier service, get a clean list, and get started with an epic email marketing campaign. The overwhelming majority of emails sent out every day are for email marketing. It is a cut-throat competition; the way to stand out from the crowd is to take specific steps. These are some ideas to help you improve your email marketing campaign.

Step 1 – Welcome Emails

When you first interact with a potential customer, it is a make or breaks thing. There is an open rate of 80 percent for the first introduction email that you send out to a potential customer, and in about a fifth of the cases, people read what you have to say.

Step 2 – Use Incentives

As an e-commerce business, it is a great idea to offer discounts and such things as free shipping to raise your sales and popularity. Another great idea is to provide significant discounts on products and to give promos.

Step 3 – Avoid Using ‘No-Reply’

Do not use generic names because they might be flagged as spam. Use emails that sound like person names such as

Step 4 – Call to Action (CTA)

People should not just read your emails. There should be a call to action to get them to buy your product and to visit your site. It should happen at least thrice in an email.

Step 5 – Use Lead Magnets

Coming up with a mass emailing list from scratch is something that is well neighed impossible? If you, as a business, you will need to hire the services of a firm that generates leads in bulk for their clients. You have got good options to choose from.

Step 6 – Carefully Craft Pre-headers

People open your email. They read your address, headers, and subject line. These must be enticing; they also should not be misleading. A great header, subject line, and email content is what makes or breaks a campaign.

Step 7 – De-clutter

Make sure your email lists are regularly cleaned and updated so that they reach people and do not bounce and ruin your marketing campaign in the process.

Step 8 – Keep It Mobile Friendly

Most people these days use their phones to check their emails. It should be mobile-friendly so that it has an excellent user interface and enables people to check their emails and go through them while being on the go.

Final Step – Analyze

In case your email campaign does not give you the results that you are looking for, then analyze what you are doing wrong. The reason could be anything. It might be that your bounce rate is too high, and your IP might get banned. Your email might be poorly written. Lastly, it might be misleading, it might work with customers once or twice, but eventually, it will end up ruining the reputation of your IP and email address.