Ever written an e-mail that led nowhere? Of course, you have, we all have if I am honest.So if you’re tired of spending innumerable sleepless nights shouting “But did you even open it!” out of your office window (Now, I’m dramatic here but stay with me, guys), you need a good e-mail trac...
Read MoreUnicorn is a word widely used in the venture funds market to indicate tech startups with a total market value of over a billion USD.The name was first coined and popularized by Aileen Lee, a venture entrepreneur and the founder of CowboyVC – a seed stage investment fund based in Palo Alto, C...
Read MoreTargeting, also called multi-segment marketing, is a marketing strategy that involves identifying specific personas or markets for particular content. Many companies use target marketing to learn more about their consumer behavior and thus create advertisements for specified groups to maximize their...
Read MoreEvery e-mail marketing professional starting a campaign expects high open, replies, and conversion rates. However, quite often, the spam rate takes over. It happens for two reasons – ESPs spam filter problems and the way the recipients interact with your e-mails. Unlike filters, based on auto anal...
Read MoreEvery email marketer put all his efforts into making its email marketing campaign successful, and the one thing that makes the campaign successful is none other than the open-rate of your emails. However, that’s a huge challenge for marketers as they don’t have the guarantee that the recipients ...
Read MoreUsually, if you are an entrepreneur, then you possibly know some basic things about email marketing.Maybe you have a feeling that you have created the ideal email that contains an alluring headline, attractive body copy, and a convincing call-to-action. So, what is the reason that you haven’t ...
Read MoreYour marketing landing pages may receive a lot of traffic – but are you converting those visitors to hot leads? For marketers, nothing's more frustrating than low conversion rates, especially when it's challenging to determine what the actual cause is.Marketers must consider several possibilit...
Read MoreWhen it comes to converting your new customers into regular buyers, experience counts for everything. If you have a client that loves your website and appreciates your service, you're much more likely to keep hold of him going forward. If you're keen to improve their experience and expand your custo...
Read MoreThe importance of email marketing for small businesses is not always clear. Email marketing is being used by multiple organizations to develop their businesses and to grow revenue. If you are on the fence about email, we want to help you get started. The following are five benefits of email marketin...
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