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Marking Messages as Spam

Don't take it easy, inbox placement is tricky, always-changing mix of several factors. Complaint rates are significant, and this is one of the things that email marketers consider while evaluating your campaign. The complaint rate is calculated with the help of two numbers; the number of people that...

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50 Email Marketing Best Practices to Drive More Results

The tools may be different and more productive, and the quality of technologies and capabilities keep growing, but email marketing is still the head of ROI in the marketing kingdom. Email marketing importance can be observed across a number of companies and sectors. After all, ninety-two percent of ...

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When it Comes to Email Deliverability, Less Is More

A couple of weeks ago, HubSpot deliberately unsubscribed 250,000 people from its marketing blog and decreased its list from 550,000 to 300,000. Insane, huh? As you can assume, we had much stress about this test (but forced ourselves to go through with it, anyhow).Luckily, the decision was a go...

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29 Email Deliverability Tips You Must Know in 2020

Marketers spent a lot of time drafting poignant email copy, designing amazingly branded email templates, and succinct and enticing email subject lines that will get open and click-through rates skyrocketing.Just before hitting send, have you counted whether your subscribers will get the oppo...

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Email Delivery vs. Deliverability: What’s the Difference?

We spend hours preparing out every detail of each campaign, crafting the accurate copy and worrying over spacing, colors, and fonts. We talk through our target audiences, personas, and messaging. We produce emails from scratch or alter templates so that we are setting our best foot forward with our ...

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Ignore Rate the Rate You Shouldn’t Ignore

Do you like being ‘ignored’? – Neither do I. But what does that mean in terms of email? As you can get an idea from its name, the deleted before reading rate, also be referred to as ‘ignore rate,’ measures how often your recipients proceed to remove the email you have sent without reading ...

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Chose the Right Color of CTA and Boost Your Conversions

Being aware of every element present in what is being sold is important to increase the range of an e-mail campaign. According to psychology, every implicit detail on the service or product being offered impacts the consumers in either - suppressing or stimulating the purchase. By that, every word c...

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Boost your Leads Nutrition with Inbound Email Marketing

Inbound marketing is a novel strategy to draw people's interest, in recent years. It is closely linked to content marketing, crafting unique and targeted content to attract an audience by the quality and applicability of the material, and encourages engagement with your brand. To retain a particular...

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