Some of the Common Email Tests with Their Real Results

Most of the time, we discuss things regarding email marketing campaigns test. Which include what to test in marketing, but we never talk about the results. That what are the conclusions we get with these tests. We’ve run 100s of email tests to find what echoes well with our target people. We have tried messages, subject lines, personalization, from lines, etc. All in all, what have we observed to be the best?

Check out the examples of some of the tests that we have run, along with our outcomes. However, keep in mind that this is the things which work for us and maybe your results are different from us. In any case, don’t be hesitant to attempt a portion of these tests to perceive what works for your target people!

From Label (Person vs. Alias)

To perform this test. It’s vital that your email marketing solutions can embed customized token data as well as merge field capacity. Type A was sent from a person (the lead’s holder), and Type B was sent from a general marketing alias; the subject lines were the same.

These are the two examples,

Type A from Name: Ryan Hammer,

Type B from Name: Premium Content

And the winner is,

Type A, which excited the opens by 28% and also improved the CTR by In this regard. We state that the more engaging email is that which is sent by a real person.

Fake Forward

In this test, we compare the two emails, the first one that is directly sent by a sales representative to the subscriber with the email that appeared as if a sales representative forwarded it to the subscriber.

And in this test, the results showed, The Fake Forward had fundamentally higher Open Rate (2% higher) and Click-to-Open Rate (2% higher).


Think salutation doesn’t make a difference? Reconsider. Our test looked at an email that incorporated a salutation (e.g., Dear [First Name]) with one that didn’t. The subject lines were similar.

The result occurs,

The email with a salutation brought about a practically 2.5% expansion in Click-to-Opens, which means 49 additional clicks. It was critical with a 95% certainty level, while open rates did not substantially vary.

Email Body Length

It must be short and concise. The brief and to the point content will get more click-throughs than the detailed descriptive email body content.

In this, we directed two tests; both of them demonstrated remarkable outcomes for shorter and concise content. Our first test brought about a 7% expansion in Click-to-Opens, likening to 38 additional clicks. The second test produced a 2% expansion in Click-to-Opens, which means 66 extra clicks.

We accepted that difference exists because not just the short email less persuaded to overwhelm the audience. Besides, they’re not jumbled by content. So the CTA shows up prominently.

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