Designing and conveying an email campaign can mean long hours of work for you. For example, you need to compose copy, source pictures, design the message inside your email service provider (ESP), pick your segments and lastly, send the email.
With all that work going into a campaign, it’s heartbreaking to recall that a few messages never even make it to the inbox, negating all the work that went into it. An invalid email address or full inbox can make it bounce.
The blacklist: each email marketer’s most terrible bad dream. There you are, assembling a flawlessly innocent advertisement campaign. You’ve distinguished your ideal demographic. You’ve gone through months cautiously gathering subscribers. You realize that you have got something that these readers need to read. But then, mysteriously, your email is blocked. Your ROI is into short figures. Just because your IP address flagged as a spammer in one of the revered Spam Monitoring Databases, you have no chance of getting it back. It isn’t only an awful dream; you’ve slipped into night terror territory.
Blacklists are becoming increasingly common. Also, it’s an important thing, because, in addition to the annoyance spammers, there are a massive number of email scammers out there. ISPs use real-time blacklisting and flagging tools to filter out spammers. You might get flagged as a spammer if you do not use the tools properly.
Email blacklists can appear enemy, but they are not. They do not make life harder; however, to make life simpler and secure if you carry out your responsibility and utilize the tools properly. Then there is no cause at all why blacklists should ever cause you problems, and everybody can taste the aroma of a SPAM-free inbox.