Designing and conveying an email campaign can mean long hours of work for you. For example, you need to compose copy, source pictures, design the message inside your email service provider (ESP), pick your segments and lastly, send the email.
With all that work going into a campaign, it’s heartbreaking to recall that a few messages never even make it to the inbox, negating all the work that went into it. A terrible email address or full inbox can make it to bounce, a mistake could send it to an inappropriate individual, or a blacklist can prevent it from consistently reaching to an inbox at all.
The blacklist: each email marketer’s most terrible bad dream. There you are, assembling a flawlessly innocent advertisement campaign. You’ve distinguished your ideal demographic. You’ve gone through months cautiously gathering subscribers. You realize that you have got something that these readers need to read. But then, mysteriously, your email is blocked. Your ROI is into short figures, just because your IP address is currently flagged as a spammer in one of the revered Spam Monitoring Databases, you have no chance to getting it back. This isn’t only an awful dream; you’ve slipped into night terror territory.
Blacklists are becoming increasingly common. Also, it’s an important thing, because, in addition to the annoyance spammers, there are a huge number of email scammers out there. The issue is, that while the blacklists, real-time flags utilized by ISPs to recognize spammers, are working superbly at filtering out the dross, it’s exceptionally simple to become caught up in them… Unless you realize what you’re doing.
Email blacklists can appear like the enemy. The thing to be noted is that they’ve not been made to make life harder for you, however, to make life simpler and in some cases, secure too for everybody. If you carry out your responsibility properly and utilize the tool that is accessible to you, then there is no cause at all why blacklists should ever cause you problems and everybody can taste the aroma of a SPAM-free inbox.