For a successful campaign, you have to start with email marketing subject lines that grips the subscriber’s attention. Great subject lines are quite often descriptive or speak to the subscriber on a personal level. Such subject lines give subscribers a reason to check out your content. To do that, you have to start by testing various keywords and phrases to check what they prefer and engage with most.
In this article, we are going to discuss some best practices for email subject lines.
After analyzing emails sent by users, the experts have found out which practices drive the most traffic by engaging the users and making them click the email. Subject line length differs for users. Some subject lines have been more successful, while others have lagged. However, there is no tried and tested strategy that can work for almost everyone.
There’s only one constant, in any case. The more you test various subject lines, the more you will come to know your audience and their preferences. Below are some subject line best practices and strategies to always keep in mind.
You can use the merge tags to personalize the subject line of your email. Add the recipient’s name or location. Doing so increases the open rates for many users. It works well when this strategy is combined with other targeted automation and campaigns such as exclusive daily deals, birthday offers, and any post-purchase follow-ups to know about the customer experience.
It is better to be descriptive rather than trendy. Any seasonal slogans such as sizzling summer bargain or fall into savings are no doubt popular, but they don’t offer a particular hook for the subscribers. Instead, it would help if you tried to communicate the benefits of your offers. You can also call attention to specific deals.
Although there is no statistical link between the Email subject line length and open rates, however for people who may be reading your emails on their mobile devices, shorter subject lines may do the trick.
To find out what works for you, we recommend you to take a look at top clients for your audience and test various options for subject line length. Even then, keep in mind that there is no particular email subject line character limit.
Try to add some visual pizazz to your subject lines by carefully adding the emojis. Be careful, though; different operating systems render various versions of emojis, so it is essential that you know exactly what it will look like on their phones. Therefore test the emojis beforehand.
To know whether your subject line is a winner or not, one way is to use any online subject line researcher tool. It predicts how a phrase or a word will perform. Moreover, it compares various terms and shows you the individual results so that you can choose the most effective subject line. Secondly, you can use an A/B testing campaign to know if different subject lines affect the open rates of your email campaign. It reveals how minor differences impact the overall performance of your campaign. It can also tell you what a particular contact likes most.
This is all for now about email subject lines. We hope you learned a thing or two from our email subject lines best practices. Testing is important for the success of any email marketing campaign. Test various subject lines and see what works best for you. Discard the subject lines that fail to grab subscriber attention and adopt others.