If you’re like most professionals, you probably write dozens of emails a day but barely think about the subject line. It’s an afterthought that you add just before you hit send.
If so, you’re making a significant error. The subject line often directs whether an email is open and how the user responds. In this passage, you will find tips on writing the perfect subject lines for your content. Whether you’re looking for a job, emailing co-workers, or reaching out to potential clients, here’s how you should approach it:
Start with the subject line.The most fundamental mistake made is that people forget to write the subject line in the email. An email without any subject line will remain unread or get lost in the inbox containing a bunch of other emails. Begin writing your content with the subject line first, and then proceed to the primary email.
Keep it short.60 charactered subject line is ideal for your emails to be influential, whereas mobile devices display only 25 to 30 characters in the subject line. Get straight to the point with about six to eight words only.
Write the most important words at the start.About 50% of emails verifier today are viewed on smartphones. Since you aren’t sure which emails will be displayed on a smartphone, and to avoid your users from getting bored, it is better to write the most important information of the content at the beginning of the subject line. Otherwise, persuasive details may get cut off from the subject line, and viewers won’t get a grasp of the important points.
Remove filler words.With such limited space, don’t waste it with redundant words like “hi,” “great to meet you,” “thanks,” etc., which should only be included in the body of the email.
Be clear and particular about the email’s topic.The subject line tester should explicitly communicate what the email’s content is about so that the reader can decide the email’s importance without having to click and open it. For instance, starting with “Do you have a sec” is inexplicit, because the user will be required to open the email or sometimes even reply to it in order to figure out what you’re offering. If you’re emailing for a job application, experts recommend to include your name and the position in the subject line. If the email is regarding a project and being sent to another co-worker, then experts recommend adding the project highlight in the subject line.
Keep it short, simple, yet focused.If you’re particularly sending a marketing email, experts say that it should be focused on one action that needs to be communicated clearly in the subject line. Offer a takeaway, recommend how the user can make good use of it, and identify how you will help deliver that.
Use logical keywords for filtering and search. Many professionals have folders and filters set up to maintain their email and probably won’t pay attention to your message when they first see it, as per Leonov. This is why it’s necessary to include keywords related to the subject of the email to make it searchable later.
Specify if you need a reply. “People should know whether they really need to read this email now and if they have to reply,” according to Augustine. If you need a reply, make it very clear in the subject by saying, “please reply” or “response needed on X topic.” If not, start the line with “Please read this,” or tack on “no reply needed” or “FYI” to the ending.
Set a deadline in the subject. Especially if you have a lot of information to pass in the email itself, including a deadline right in the subject exponentially increases the odds that Subscriber will reply. For example, after the email’s topic, you can say: “Please reply by EOD Tuesday.”
If someone referred you, make sure to use their name. If you’ve been referred by a mutual friend, do not save that for the body of the mail, says Augustine. Put it in the subject to grab the Subscriber’s attention right away. Besides, she suggests beginning the subject line with the name of the person who referred you.
Properly highlight the value you have to offer. If sending a cold mail to someone you don’t know, “you need a subject that indicates the value and describes what they will get,” says Bodnar. Pique the Subscriber’s interest by offering them something that’s useful. Whether you’re providing a chance for speaking, a discount, or a service, make it very clear in the subject what’s in it for them.
Personalize email with the recipient’s name or company’s name. You need to know who you are mailing to, and they have to realize that it’s about them or a subject that is interesting to them, Bodnar says. Using their full name or company name is one of the finest ways to do that, he says and makes the email recipient much more likely to open it. For example, you might write, “Increase Company’s traffic by 25%,” or “John, see how you compare to rivals.”
Don’t start a sentence that you end in the email’s body. If you begin a question that ends in the mail, then the Subscriber is forced to open the email. It’s frustrating, and since clarity and being considerate of the recipient’s time is the objective, it’s not helpful, says Augustine. Consider whether an instant mobile message, a call, or an in-person talk might be a better means for your question.
Make sure you re-read the subject line. Augustine also urges against copy and paste errors. At times, when people are sending a similar email to varied people, they forget to tailor it to each reader’s requirements and end up with the wrong title or name in the subject line. The simplest way to avoid this is to re-read the subject line before you send it.
Don’t put words in ALL CAPS. Using caps may get their attention but in the wrong way. It’s synonymous with yelling, and your job is to make the mail easy for the recipient to read rather than worries, says Leonov. As an alternative, use colons or dashes to separate thoughts and avoid caps and special characters like exclamation points.