The new CAN-SPAM provisions revealed, not anything innovative.
What’s more, the SBP accompanying the last principle also addresses various topics that are not the subject of any new guideline arrangements. These include CAN-SPAM’s meaning of “transactional or relationship message.” The Commission’s choice not to alter the period a “sender” of the business email needs to respect an opt-out request. The Commission’s assurance not to assign extra “aggravated violations” under the Act. And the Commission’s perspectives on how CAN-SPAM applies to forward-to-a-“friend” email marketing campaign, in which somebody either gets a business email message and then share the email to someone else. Or utilizes a Web-based system to share a link to or copy of a Web page to another person. The SBP clarifies that, as a general issue, if the vendor offers something worthy in exchange for sending a business message, the dealer must comply with the Act’s requirements. For example, respecting the opt-out demands.