Hard Bounces versus Soft Bounces

Hard Bounces VS Soft Bounces

Marketing has changed since the arrival of the internet. Now a days a whole lot of marketing is done online either by using social media platforms or also by sending out mass emails. These email marketing campaigns effectiveness however is affected by many different things.

When you send out an email and the server rejects your email that is called a bounce. There are different types of bounces, these are based on the reasons for the bounce happening in the first place. Thus if you are trying to run an online marketing campaign it is essential that you need to know what is a hard bounce and what is a soft bounce. When you the difference between a hard bounce vs soft bounce, you can then take measures to address the problem. Knowing the difference between the two and dealing with things accordingly is critical to the success of your business marketing campaign. If the number of bounces shoots up, then you have a serious problem that needs to be addressed.

What on earth is Hard Bounce?

Now you must be wondering what a hard bounce in email marketing. A hard bounce is serious it means that there is a permanent reason an e-mail can’t be delivered to the person you are trying to send it to. To put it another way, a hard bounce is when you send out an email and that ends up being returned to you because of the fact the intended recipient’s e-mail address is invalid. A hard bounce can also happen if the domain name is faulty or if simply the email address is not real.

A hard bounce is an email message returned to the sender because the address of the recipient is invalid. A hard bounce may occur due to the absence of the domain name or the unknown recipient. There are many professional services that ensure that you do not suffer from an ineffective email campaign due to soft or hard bounce emails.

In most cases, e mail addresses that are invalid and have bounced back are simply eliminated automatically and end up in a separate cleaned portion of your list. Those that are taken out will not be included in future campaigns. There are a whole host of reasons that those emails that you keep on sending out do not reach those it is supposed to reach.  We have listed below some of the most glaring and common reasons that your

  • Recipient’s e-mail address simply does not exist, it’s a total fake.
  • Domain name is not real just made up.
  • Recipient e-mail server has made sure that emails are filtered out and loads of emails end up never getting there.

Sometimes it is a possible that there might be a hard bounce even if everything is valid, other times people unsubscribe and then end up re subscribing in the end.

This is where a bulk email verifier service comes in handy and saves you a lot of trouble by cleaning up your lists and making sure that your emails do not have to encounter hard bounce trouble.

What is Soft Bounce?

Soft bounces generally indicate a temporary delivery problem to an e-mail address and are treated in a different way than hard bounces. When an e-mail address soft bounces, it will immediately show as a soft bounce inside the campaign report.

Soft bounces usually is due to a temporary problem in delivering an email, they are different from hard bounces. You will not end up getting in trouble if there is a lot of soft bounce. However having said that it will still negatively affect the effectiveness of your campaigns.

If an e-mail address maintains to soft bounce in more campaigns, the e-mail address will finally be taken into consideration a hard bounce and cleaned from your email list. Whilst there are numerous reasons an e-mail address may soft bounce, below are some commonplace reasons this may occur.

  • Mailbox is full (over quota). If the person has not been cleaning out their inbox it is likely that their inbox simply cannot handle more stuff. If they clean it out future emails will not bounce and will actually reach them.
  • Recipient e-mail server is down or offline.

E-mail message is just too large. An email cannot be as long as Paradise Lost by Milton. It has to be precise. In case an email is way too long, then it will not get delivered.