Enhancing the brand image is one of the biggest critical challenges of marketers and can be the difference to draw more customers, improving the desire for your products. To this end, Coca-Cola spends more than three billion dollars on advertising every year. This number shows the importance of caring for the image of your brand.
We know that not all organizations have an exorbitant budget to invest. It does not mean you cannot take care of your brand image with less financial resources. Above all, investment is not necessarily in money, but in effort and time. Usually, one or the other is ignored when you start making email marketing. The impact of this can directly affect your image, and the concern is only to avoid the emails from ending into the spam box and the sending to not change the existing infrastructure.
The truth is that, like any other practice that massifies with the web, email marketing campaigns have also opened their doors to opportunists who are committed to cheating people exchanging data, generally in the form of the bank account or credit card. There is a safety procedure to combat these vicious attempts, including the validation of the DKIM and SPF.
This email validation used to be linked only with more substantial firms with a large volume of submissions and an image to protect. Now the process is an essential part of the industry, no matter the market you work for. Everyone should perform these validations independent of the volume or size. Nonetheless, the numbers were drawn from a survey done in Argentina in the first quarter of this year concerned:
In many cases, the validations are not carried forward only by a lack of knowledge about how they work. Companies see the settings as something complex, or that may even cause unwanted impacts on the domain or other practices. So let us demystify the process and show it clearly for you:
Do not set up the DKIM and SPF indicate a considerable risk to your email marketing campaigns and for your brand. Without these validations, your messages are not “authorized” for your domain. So any server that receives these emails will handle them as suspects and send them directly to spam. This opens a gap to anyone with some knowledge to take your domain and use it in their campaigns to mislead your customers or harm you.
Implementation is easy, and it takes no more than five minutes. The best part is that your brand and your email campaigns are protected.