The age of Myspace is long gone. Some people claim Twitter is dying. Similarly, Facebook is under scrutiny by the government, and Instagram is overrunning with advertisements, scams, and an algo to overcome. As a digital marketer, it’s up to you to know what’s out there in the digital world, what your competitor is doing, and how you can utilize the technology and tools available to reach your prospects and customers where they are. In this blog, we explore three new social media platforms that have the ability to change social media space for ever.
Alternative to: Instagram
Vero is the leading contender to the digital media sharing behemoth Instagram. This app allows for easy sharing of photos, movies, TV, music, books, places, and links. This opens up the “collection” to help you build a better profile. It is one of the excellent tools for artists who want to publish their art and share it worldwide. Also, there are no advertisements on Vero. Just content. And speaking of content, you can actually set who you share your content with through 4 options: followers, close friend, friend, and acquaintance. This opens up our virtual socializing space in a way that mirrors real-life privacy. I believe this is a sweet but straightforward improvement that will bring Vero a dedicated customer base.
Well, I have been using Vero for about 2 months now, and I have to say that it has remarkable potential. The app opens up with a feed view of various posts. It is divided at the top,with a “search” function to lookup other users and content within the platform. The next button is a “dashboard,” which shows your photo, followers, connections, and has links to your requests, posts, and settings.
The next section is one of my favorites, as it is something Instagram lacks: collections. You can divide your posts into photos, movies/tv, videos, links, music, books, and places. The next tab on the panel is notifications, and then there is a chat section for your friends. I love that you can actually determine who sees your posts with a single swipe of the finger. The ability to create and share unique ways makes me believe this to be the next phone social media king potentially.
Without the capability to advertise, this would be a tool that can be used as a discovery and research platform. With it, you could uncover what matters most to your broader customer base or seek inspiration and ideas for a new campaign. Don’t underestimate the power of internet browsing to spark your creativity.
Alternative to: Snapchat/Vine
It is one of the new social media apps. Coming in from the Eastern Hemisphere, this Chinese-built app is poised to replace Snapchat. Musical.ly differs from Snapchat in the sense that it focuses on 15 seconds to 1-minute long videos. Also, you can select soundtracks to accompany the video and use different effects and filters. Using Musical.ly, you can also create short videos called “live moments,” which are mostly GIFS with music. Users can also “remuse” sounds produced by other users and interact with other people through “Ask a Question,” “Best Fan Forever” and “Duet,”features.
It opens into a feed of videos. You can swipe upto the next video or click the heart on the right to like it instead, click the chat button to leave comments, and hit the arrow button to share it via other social media channels, email, or text. Besides, most videos are enhanced with music; users can find the same song in other videos by hitting the record on the bottom. At the end of the app are buttons for Home, Notification, Search, Add New, and Account buttons. Overall, Musical.ly is an excellent alternative to Vine and snapchat as it has a more well-connected community and more features to edit your video. I highly recommend it!
With new ways to edit snackable videos, Musical.ly offers additional opportunities for social media marketers to produce new and exciting videos to engage their audiences.
Alternative to: Reddit
What in the world is this obsession with up votes? And how many buckets of “likes” and comments does it really take to buy a Ferrari? What I’m trying to ask is, if you’re creating so much content, then why aren’t you being paid for it? This is the question that the creators over at Steemit are attempting to solve with their novel social media platform. It runs on the Steem blockchain with the help of STEEM cryptocurrency. This stores all the content in an immutable blockchain ledger and rewards its users for their contributions with STEEM tokens.
Posting: By sharing your posts, you gain up-votes from community members. Depending on the number of upvotes you receive, you may get portion of the “rewards pool.”
Voting and curating: In case you discover a post and upvote it before it becomes trending, you earn a curation reward. This reward amount will depend on the amount of Steem Power you already have.
Purchasing: Users can purchase STEEM or Steem Dollars directly using bitcoin, Ether, or BitShares crypto tokens. They are also available from other marketplaces and exchanges, including BlockTrades, Binance, BitShares, Shapeshift.io, Bittrex, Changelly, GOPAX, HitBTC, Poloniex, and UpBit.
Interest: STEEM tokens are “powered up” to STEEM Power (SP) and they are considered vested interest into the company and will earn the users a small amount of interest in the form of additional SPs. To unlock SP and convert all or part of it back to STEEM tokens, you have to start the “Power Down” process; this moves approx 1/13th of the STEEM Power back into Steem (which is spendable, mind you) per week over thirteen weeks.
It is is one of those grand ideas that might be a little ahead of its time, but only time will tell. RIght? The idea that we could gain some money from posts and upvotes is incredible, but its lack of customer base also limits its functionality. A partnership with an already-established platform such as Facebook or Reddit could help gain a robust support/marketing system. But the real question is, will they be ready for a partnership?
A monetized content generation competition powered by cryptocurrency? This platform can have enormous implications for marketers if a partnership with an established platform ever occurs. And it poses a very interesting question: would marketers need to begin buying ad spaces with Steemit tokens or government-regulated currency? I can tell you one thing, the answer won’t be easy.
The best part about being a digital marketer is a part of the ever-evolving technological advancements that our world has to offer. With an opportunity to innovate at every turn of the corner and constant product development happening all over the world, there is great potential for digital marketers to engage their audiences in novel and exciting ways.
Are there any other up-and-coming social media platforms that I missed? Tell me about it in the usual space.