What Does Opt-in, Double Opt-in and Soft Opt-in Mean for Email Marketing

Everyday we come across new terms when browsing on the Internet. If you deal with e-mail marketing, you must have already heard about the terms mentioned above. So, let’s get to know them closer.

The Most Common one: “Opt-in”

Opt-in (or opting in) – means that a person permits a company to receive e-mails from them. Therefore a company can legally start sending e-mails to this contact. Opt-in e-mails are targeted, customized, and are only sent to people who specifically request them. These e-mails inform readers about specific topics, promotions, or events that may be of interest. Opt-in e-mails usually contain newsletters, promotional information, product information, or exclusive offer deals.

Opt-in e-mail marketing campaigns will enable you to run safe e-mail campaigns because you send your e-mail campaigns only to contacts who chose to receive the info, so you do not get SPAM objections from them.

To summarize: The “opt-in” is the essential authorization given by an individual to receive communications by e-mail from a particular company.

Better Guarantee: Double Opt-in

Double Opt-in is an enhanced Opt-in. It can be a newsletter or an online course where readers can sign-up. This is called: “double opt-in” because anyone who subscribes must confirm their request twice. Ex. A user submits his e-mail address to the web-based form and subscribes to receive newsletters. After the initial request is made, an exclusive e-mail is sent to the address this person entered into the form. This is what we call: Second Opt-in. This e-mail contains a link that the recipient must click to confirm the subscription. If a user clicks this link, then we can say that they “Double Opted” their newsletter subscription.

To summarize: It’s a double-confirmation of a user in receiving e-mail marketing communications.

What is Soft Opt-in?

This option does not offer a registration form where readers can leave their data and give permissions to receive e-mails. Soft Opt-in is temporary permission to send e-mail marketing campaigns. e.g.: if you meet someone at a convention who does not want to be on your list, but at the same time would like to receive more info about your product, company or service the Soft Opt-in allows you in this case to contact anyone who wants to receive info from you without violating any privacy regulations. But as a marketer, you should ensure that your e-mail content is related to the user’s interests, and also, you should let them know they can stop receiving your communications at any time they want.

We should remember that a Soft Opt-in should be used where direct marketing relates to the user’s interest in products and services, which this individual would expect to receive promotional material.

To summarize: Soft-in is a permission given by individuals when collecting e-mail details and allows to send e-mail marketing campaigns.

After reading through the above content, understand the difference between these three terms related to the e-mail marketing campaigns. Therefore you should be able to define the best way to attract customers and start building a contact base for email checker purposes.