How to Determine the Performance of Your Email Marketing List - Deliverbility

How to Determine the Performance of Your Email Marketing List

The majority of the email marketers avoid their email list maintenance and get busy with other significant things. The things that they feel would enhance their reach. However, when marketers are overlooking the mailing list, they forget that the foundation for a fruitful email promotional campaign is a perfect and well-managed subscriber list. A hygienic email list is an armor, which separates a sufficient online business from an average company. The insights of a good email marketing list are multiple times superior to that of an unclean subscriber list.

In case you are hoping to make an impression and get the placement in the inbox of the subscribers, then start concentrating on the list health. The marketers who frequently clean the mailing list by utilizing an email address verifier will get a desirable email marketing list.

Here is a couple of information to consider about when you intend to make a marketing list cleaning campaign.

Hard Bounces

One of the simplest and quickest tricks to enhance the deliverability and guarantee that you’re on the right path is by tracing the email ids causing hard bounces. A hard bounce can usually happen in any of the following ways.

  • The wrong email address of the client (
  • Unknown client (email address never again being used)
  • The fictional domain name (

The total number of hard bounces marketing campaigns get, chooses the sender’s reputation, which performs a significant role in deciding whether the email message will land in the inbox or not. Managing an excellent and positive sender’s reputation is the key with regards to winning the trust of the ESPs and the ISPs. Hence, use different programs to evacuate email ids causing hard bounces.

Moreover, when a hard bounce happens, internet service providers can block your IP address for a lifetime, as spammers regularly utilize a technique called ‘Direct Harvest Attack.’ So, the ISP can confuse you with the spammer. During the direct harvest attack, emails are sent to a non-existent email id, which misleads the ISP, and your IP address gets blocked.

How to Decrease the Bounce Rate?

These steps are recommended to reduce the bounce rate.

  1. Clean The Email List

It’s no brainer and a need in the present computerized world. Expel email ids that causing hard bounce and continually re-engage the clients. Concentrate on cleaning the list with different online programs and software.

  1. Skim Read The Email Addresses

When you don’t pursue a double opt-in process, the possibilities of entering a wrong email address in the mailing list is high. In this manner, skim through the email ids and attempt to expel the potential grammatical errors present in the marketing list.

  1. Use Double Opt-In

Double opt-in is the most elegant accessible option to decrease the hard bounce. Clients need to tap on a link sent to their email address to affirm whether they wish to join the program or not.

  1. Letters Are Not Spammy

The letters that you conveyed in the email are efficiently filtered by the email web client, including Outlook and Google. Hence, always concentrate on evading the words that trigger the spam cautions.

We can say that, try to evacuate any email id that causes hard bounces, if you need a fruitful email marketing campaign.


How often have you given email id at online expos or exhibitions, but you have never tried to check it? The mails continue pouring in, and you don’t even once check your inbox. Such kind of email ids is named as graymail. Furthermore, a graymail client has consented to get messages from your brand. However, he/she doesn’t need it. Any client who has not engaged for the previous six months or a year land in the category of graymail.

Although, evacuating the client due to this reason is not a strategic email marketing step. You have to concentrate on sending re-engagement campaigns to such clients. That’s your last opportunity to win their trust. Relating to your business, offer exceptional promotional offers and surveys to identify whether the client is still interested in your product or not.

Moreover, it doesn’t damage to check the historical backdrop of the subscriber to send something helpful. In case even after the re-engagement campaign, you don’t get any response from the graymail client, it’s an ideal opportunity to give farewell to them. There is no sense in wasting your energy and time on individuals who will never engage with your brand.

Unsubscribe Rate

It calculates the number of individuals who quit your email marketing campaign. It’s an incredible indicator of how healthy your email marketing list is performing. Moreover, it’s a sign of how relevant your clients find your content. The unsubscribe rate above 1% is a warning that something is certainly not accurate with the mailing list and the marketing campaign. Although, concentrate on cleaning the mailing list to highlight clients who can quit. The clients who are idle for more than 3-4 months are bound to unsubscribe from the marketing list. Monitor the unsubscribe rate to enhance your sender’s reputation.

While cleaning your mailing list, keep in mind that graymail and hard bounces cause more harm than anything good by hanging around. Your engagement rate, open rate, and deliverability rate improve when you expel undesirable individuals from the marketing list. You will also begin to see a genuine picture of how your email campaign is performing.

Cleaning the email list isn’t a choice today; it has turned into a need.