Simple Tips to Avoid Placement in Spam Folder

Simple Tips to Avoid Placement in Spam Folder

Email marketing is not at all an easy task to do and even the most annoying thing is to be seeing you’re creatively and beautifully created emails directly land into the spam folder.

Interestingly we all are surprised by seeing the email stats and also wondered about the reason, that how the emails are getting place directly into the spam folder. Actually, there are many reasons that land emails in the spam folder, but the most primary problem is the quality of your email list, furthermore, how many activities you have done for the growth of your email list.

But the basic reason being the health of your list.

How to Avoid Getting Into the Spam Folder?

If you want to get relief from your placement in spam folder then It is not an easy task to perform, its like climbing a mountain but don’t worry about that, as we are here to help you and make sure that you will get clear understanding about the tips to avoid your future emails getting into the spam folder. Amazingly, there are many experienced email marketers that also faced email deliverability issues, so not wasting more time, let’s explore the amazing tips.

  1. Build Your Email List Organically

The email rundown list will be your most significant business resource, dealing with care to your email list dependably pays attractively. Building a solid email rundown list takes a lot of time, most of the email marketers facing issues with their information because of its low quality. Gather a healthy information directly from the beginning by sign-up forms, landing pages or through other gated material.

  1. Follow Double Opt-In

The Permission-based marketing is all you need to taste your bit of progress by email marketing. Pursuing double opt-in thoroughly guarantees that your followers have precisely requested you to be on your mailing list and get receive your material. A double opt-in email rundown list has seen healthier engagement rates. So, if you want to get surety about your rundown list contains no bounced, invalid, or spam trap email you should use best email verifier.

  1. Be An Authenticated Sender

It simply defines as publishing the email authentication protocols like DKIM, SPF and DMARC to gain the trust of mail box suppliers and ISPs to label you as a valid sender. Being a validated sender gives your email a bigger possibility for inbox position.

  1. Follow Email List Hygiene

It the most obvious thing, email list particularly a clean email list is one of most powerful key in your treasure. No doubt, when you are failed in following proper healthy email list hygiene then your emails have no place other than spam folder. Try using email verifier to clean and manage your database/ lists. Hard bounces are very dangerous when it comes to reputation. They damage your domain and IP reputation but reduce your ROI to 0.

  1. Monitor Your Sender’s Reputation

Viewing your sender’s reputation demonstrates to you a decent picture of how your messages are acknowledged by the subscribers. Sender’s reputation score changes from the range of 0 – 100, it reveals to you that how your domain and IP are seen by the mailbox suppliers. There are a ton of different tactics like spam complaints, blacklists that are considered for denoting the reputation. Sender’s reputation is one the most important hacks of metrics that needs your consideration constantly.

  1. Provide Email Preferences to Your Subscribers

It is one of the easiest ways of giving subscribers the control to manage their email preferences with the help of one central portal. Providing them an email preferences centre can segment their subscribers automatically.