Never Overlook the Importance and Effectiveness of Social Velocity

It’s very clear that every business person wants a great volume of sales, and for this, their salespersons have a lot of pressure to continuously accelerate the company’s sales rate. It’s a dream of every salesperson to sell more and faster. Their topmost priority is to make more leads and converts them into a regular customer. However, this is a fact that conversion rate takes so much time, and it’s not an overnight thing, but with the help of sales velocity, they can able to speed up their activities regarding sales growth.

What is Sales Velocity?

Well, it’s pretty much sure that you first need to understand what sales velocity is and how helpful it is for the salesperson. Sales velocity is the velocity scale that shows how much revenue you are generating with your sales. Simply, it’s a measurement that provides insights about how rapidly leads are transforming through your pipeline and how much value fresh clients give over a given period. The sales velocity calculator gives you opportunities to manage your work speed so that you can able to achieve targeted goals on time.

The Importance of Sales Velocity

This technique is a key feature in the process of your business growth as the rate of sales decides how your business id performing. The minimum time it takes for prospects to travel through your pipeline, the quicker you can close more deals. In this scenario, the higher rate of sales velocity implies that you are bringing more profit in less time.

It is so much important to understand the health, growth, and overall performance of your sales organization. That is the reason, tracking of sales velocity is crucial. It allows you to set your own sales goals against other teams, and monitor how amendments in the process of sales, impact your business (worse or better).

Factors that Affect Sales Velocity

Four aspects impact social velocity. These measurements can be utilized to calculate sales speed so you can follow how it varies over time and, ideally, evaluate how to advance your tasks to generate revenue quicker.

  1. Number of opportunities
  2. Deal value
  3. Win rate
  4. Length of the sales cycle

Number Of Opportunities

What number of leads are the sales teams ready to work through over a particular timeframe? To work out people’s profitability, you can also break this measurement down by sales representative. On the other hand, break down the metrics by product or region for a progressively granular viewpoint. Furthermore, to accelerate sales velocity, overlook the common thought that informs you, the more leads you have, the better. Rather, concentrate on sourcing better quality leads, regardless of whether this implies you’re working with fewer total leads.

Deal Value

This factor is so much easy. What’s the dollar value of the normal scale? In case that your organization works with a membership-based item, swap this out for normal client lifetime value.

How might you adjust your deal value to improve complete sales velocity? Offer add-ons or deals that will make your suggestion progressively appealing to leads, while likewise expanding your average deal value, and, in this way, your sales velocity.

Win Rate

What number of leads transform into paying clients over a given period? On the off chance that you start with 100 leads and 40 of them become paying clients, you have a success rate of 40%. Quite clear.

Length of Sales Scale

This one is somewhat trickier. To perform sales velocity, you have to realize how long your business sales cycle takes on average. This will rely upon various variables, including:

  • What number of steps your business sales cycle contains
  • How long each progression takes on average
  • How mind-boggling your offering is
  • How much your services and products cost

Leads will invest much more energy and time, looking and investigating a $10,000 deal than they will a $1,000 deal, extending the business sales cycle in turn.

Hidden Secret To Calculate Sales Velocity

To precisely compute your association’s sales speed, start by categorizing little, mid-market, and enterprise pipelines (or whichever of the three your organization targets).

Your measurements may be entirely different inside these market portions; especially, the average deal value and length of the sales cycle. Although, enterprise-level prospects will probably be more important, but with more leaders included, they’ll commonly also take significantly longer to close. For a precise perspective on your business sales velocity, these need looking at independently. When you’ve partitioned your market segments, run a sales velocity fraction for everyone.

The Formula

Apparently, sales velocity is determined by multiplying the number of opportunities in a pipeline by the average deal value and win rate. The outcome should then be divided by the number of days in the sales cycle, as follows:

Sales velocity = Number of Opportunities x Deal Value x Win Rate / Length of Sales Cycle in Days

The figure you’ll be left with ought to generally represent the measure of revenue you are getting every day. You would then aim either to accelerate the deal value or to diminish the length of the sales cycle. Or, preferably, improve both.

Remember that a one-off calculation will rarely give you that much knowledge into the strength of your business and sales team. So, as to truly comprehend your performance, you should place these numbers into context. Monitor and calculate sales velocity at intermittently to see how changes you’ve made to your business sales procedure have affected it, with the goal that you can additionally adjust and improve.

Final Words

As you understand now, how much sales velocity is important to calculate your sales performance. If you ignore this and blindly concentrate on keeping your pipeline overloaded, you will have lots of leads but not many resources to push them through the pipeline, negotiate quality value deals and transform prospects into clients. Although, if you try this technique (sales velocity) and measuring your speed, then you will have the necessary information to optimize your sales process from beginning to end, and you can probably enhance the overall effectiveness of your sales team.