A dedicated IP exclusively belongs to a particular user or sender. The consumer of a dedicated email IP has all the control of email reputation. As the name describes, dedicated IP is not shared with anybody. So you manage and maintain the quality yourself.
Shared Vs. Dedicated IP
It is not guaranteed that sending emails with a dedicated email IP, will be land directly into the inboxes. That is a complicated process. You have a whole list of things you need to follow. It’s difficult, but not impossible.
In a business or as an email marketer conveying email campaigns to a big group of individuals. You will want that your emails will land directly into the inboxes rather than the spam folder. Dedicated email IP is the thing that reduces the chance of your email landing into the spam boxes.
With a new set-up, it is essential to fabricate a decent reputation with ISPs. If you want to get the status as a safe sender, then you should tune-up your dedicated email IP. It is a procedure of conveying smaller volumes of email and afterward expanding the volume step by step. The process continues for some time (days or maybe weeks) until the IP is warmed up, ready to handle the full volume.
Work on an IP tune-up timetable and step by step to expand your email marketing campaigns’ number of receivers. According to an email list of elements, the agenda may vary, mailing list cleanliness, status for the site and email domain, spam queries, email text, subscribers’ engagements, and so on.
Send emails to the most active users, step by step, including the less active. For instance, you can incorporate receivers who have been engaged for the past 30 days during the first two weeks of your marketing campaign. At that point, include receivers who have been involved for the past 30-60 days and remove those individuals who haven’t opened your emails for 90.
Attempt to focus on the most active users first.
Below is the reasonable timetable to warm up your dedicated IP:
The steadier you are with frequency, volume, queries, and bounce levels during the tune-up stage, the quicker you make a positive status for sending. In that case, you send once in a while. It will set aside more effort to fabricate a positive reputation for sending anything short of seven days. If it is low, slow down and don’t expand the daily volumes before you start to see positive changes in the engagement.
Hard Bounces are campaign killers. When you have old data, chances are above 15% of users have either given up their email address, or those emails do not exist. Sending email to those dead emails cause your IP reputation to go down. A simple and effective way to manage the highest reputation is a clean list. Use an email verifier to validate and check if the emails in your list exist, and they can accept incoming emails. Deliverbility is the best online email verifier with a simple drag and drop option to upload bulk emails in a file or copy-paste. You can clean the 100k email list in less than a few hours without doing any hard work or risking your sender’s reputation.