Want to learn on how to send a successful email campaign? You are in luck, here is everything you need to know.
If you break down any successful campaign, you’ll always find there are more than two things that made it a hit. If you aim to launch your own email campaign with a high success, Read and follow some or all of the tips:
Target Right Recipients
Most failed email campaigns didn’t work because they treated every recipient as the same. The person who was interested in the blue wallpaper got a promotion email for Green. While people who liked green wallpaper were happy. The rest of the recipients were deserted. Don’t make that mistake. Collect data as much as possible, from location to buying habits. Study data and divide the list accordingly. Segment your list and send what people love.
Healthy Email List
Make this a habit and always send emails to valid email addresses. This will ensure a good reputation for your email campaign in the eyes of ISPs. Email verification would be a star in your battle to win the email campaign game.
Personalize your Emails and Connect with them
Get personal with your email and address your customers by their names if you can. Always use the same sender email. The personal you get, the easier it becomes to build trust. It improves the chance of emails being opened, read, and clicked.
Keep your Email Layout Simple
Simplicity is a winner. Avoid overloading your layout with graphics, big fonts, and useless items. Keep it clean and simple. Your email layout should look very professional and easy to navigate. A busy layout will turnoff, and send your email or newsletter will be deleted.
No overload on the Copy
It’s tempting we understand, you want your customer to know and love your product but do not do it. Do not write huge paragraphs to explain the product or your service. Keep it short so that they can read about your product in the shortest amount of time. Give them read more options, so if they are interested, they can follow and read more about it online.
Always Include a call to Action
It will be pointless if you send emails to your customers, but you do not make them do anything except reading it. You CTA can do so many things, ask them to fill the form, and participate in a survey, purchase a product, capture lead. Whatever CTA you choose, make sure you have only one in the emails you send.
Compelling Subject Lines
Your subject line will help in deciding whether customers open the email or delete it. Do your homework. Be creative and come up with compelling subject lines. Grab the attention of your readers. Avoid spam words like “make money!” or “earn cash!”. Generate the curiosity, but tell the truth at the same time.
Keep these few things in mind when you create and send email campaigns. They won’t necessarily guarantee that your permission-based campaign will be a 100% smashing success, they’ll undoubtedly improve your open rates and ROI.