Strategy and Tips for Successful Email Marketing

Have you ever sent an email to your clients only to receive no response? Did they even open it or might be open it just to delete it? Maybe you do not even know where your campaigns are going wrong. No worries and our Email Marketing Tips are here.

We have all received an email we quickly deleted, ignored altogether, or marked as spam. If this is happening to all your emails, you must need to understand why. Maybe you are not effectively seizing your audience’s attention. Or possibly, your subject lines do not reach out and say, “Open me!” or your calls to action do not scream, “Click me!”

Whatever emails you are sending, it is crucial that you consider what you are trying to achieve and structure your message and strategy accordingly. The following are a few tips that guarantee success:

1) Build your Subscriber List

Even if you have already got a long list of emails for customers and prospects, you must never stop adding to it. Particularly since it is not nearly as hard as it sounds, for instance, be sure your list is always evolving passively with a signup feature on your website. Subscription forms must be on your home page, blog page, and wherever else you can fit it without taking out from more important content.

2) Encourage your readers to reply

Unlike direct mails, email marketing opens the door for meaningful conversations with actual people interested in your business. Just giving information to leads and clients is a waste of time, so to be sure you always focus on these three variables:

  • Irresistible subject lines
  • An entertaining and distinctive voice
  • Targeted content

3) Keep your emails out of spam folders

If your constructed emails are flagged as spam, they will never see the light of day. Begin off by making sure your recipients have opted into your emails, so you are not running afoul of any regulations such as CAN-SPAM Act. Beyond that, avoid using all caps, not too many exclamation marks, and hyperbolic phrases. Not properly formatted HTML in your emails can also hurt how they are handled. Every spam filter is quite different, so an email may pass through one filter but get flagged by another.

4) Make sure your emails appear clean and crisp

This sounds obvious, but you would be much surprised how many people send emails that appear as amateur websites from the ’90s. If anyone has opened your mail because of an appealing heading, you want to keep their interest. This means:

  • Using short paragraphs and assuring that keywords and phrases relevant to your readers stand out.
  • Including bullet points to support people skim the content and take in the vital points.
  • Including pictures sparingly. Images must illustrate your message rather than replace your content. Few email providers block images or consider them an indicator of spam.

5) Include interesting links and calls to action

The goal of majority email marketing campaigns is to boost traffic to a site, sometimes a specific landing page. No clicks mean no customers. You must try to include visually striking buttons with text that give readers more than one opportunity to interact.

6) Make it easy to unsubscribe

It might seem as though you are cutting off the “conversation” by giving clients a chance to opt-out, but if a user wants to remove their name from your lists and can not do so easily, they will flag emails as spam, which will cause you many problems in the future.

7) Make emails mobile-friendly

What is the first thing you do when you wake up in the morning? Many people reach for their phones. In fact, sixty percent of email opens occur on tablets or smartphones. If your emails are not optimized for viewing on these devices, you are potentially missing out on a huge number of clicks.

8) Do not overwhelm your subscribers

Armed with all these tips, you may be eager to start sending out as many emails as possible. You must be cautious of how often you send messages to your list. You do not want to flood their inbox with marketing messages about everything you offer — they might become annoyed and unsubscribe.