When it comes to converting your new customers into regular buyers, experience counts for everything. If you have a client that loves your website and appreciates your service, you’re much more likely to keep hold of him going forward. If you’re keen to improve their experience and expand your customer base, here are some vital considerations.
By 2021, around 2.14 billion people in the enitre world will be shoping online. Ecommerce is a massive business, and more and more consumers are selecting to buy products and services on the interwebs. If you haven’t already got an excellent website, which offers your customers a pleasurable and enjoyable experience, now is the time to make necessary changes.
The very first thing to do when revamping your website is to put yourself in your customer’s shoes. Log on, open up your home page, and take a look around the layout. Try and navigate from one page to another. See how easy it is to source information and go through the purchasing process. Is everything seamless? Is it simple to make a purchase? Do you loved the time you spent on your own site? If you can’t answer all of these questions with a ‘hell yes,’ you should make modifications to enhance the experience and reduce the danger of people pulling out at the last minute of purchase.
Research suggests that 70 percent of shoppers place items in their cart, but don’t complete their transaction. One of the main problems consumers face is being
unable to find the answers to their queries. If a buyer has a question, and they can’t find the information they require to make up their mind, there’s a high chance that they’ll leave the item. To combat this problem, it’s beneficial to have an FAQ section or a live chat option. Another common reason for cart abandonment is unexpected charges and shipping costs. If you don’t offer free delivery service, make sure you provide clear info about the costs in advance and calculate the exact total price as soon as they place the items in the cart. Free shipping service is often an incentive for buyers, and you may find it particularly beneficial to offer this service if your competitors do.
Consumers spend more time on the web, and competition is fierce, which means that it’s really tough to stand out. Also making sure that your website looks excellent, and it works efficiently, it’s also advisable to consider how to make it more appealing than competitors. Think about how you can engage your customers, offer unique features and services, and give your clients more. Think about running a blog or provide features like an outfit planner or a personalized size recommendation for an online clothing store, for instance.
If you’re showcasing your products on the website, you need to make sure that every product looks and feels its best. Think about how you are going to draw the attention to specific parts of the store or product and how you’re going to encourage potential buyers to take a closer look. Pay attention to the details, never underestimate the significance of aesthetic appeal, and make yourclients on a journey around the website. Create a layout that is very easy to navigate and avoid stuffing too much detail into a small space. You want your website to flow, look easy on the eyes and people to have sufficient space to look at the products they’re most interested in without battling against undue descriptions and lengthy sentences.
Providing customers with a unique, enjoyable, unique shopping experience is not just about designing a great website. Customer service also plays a very important role. How often do you go to an online website the shop assistant is rude or unhelpful? Will you ever come back to such a website again in the future? Service is everything, so you should ensure that you put your customers first, you have the means to serve customers quickly, and promote a culture that values loyal shoppers. Use product reviews and feedback to monitor your performance, respond to queries as soon as possible, and go the extra mile to offer a personalized experience.
Many people enjoy the process of browsing through websites or meandering around stores. As a business owner, it’s not enough to just offer a product. These days, you also have to provide an experience.