Specialist in conversational commerce, CM.com has been selected by Google to set up its new “Verified SMS” solution for companies that communicate with their customers by SMS. Text messages allow businesses to share important information with consumers, such as unique verification codes, alert messages about activity on customer accounts, and even appointment confirmations. However, it is sometimes challenging to ensure the reliability of the sender of an SMS, which is often sent from a random number. Thanks to this verification method, companies have the possibility of eliminating or reducing the theft of user and brand identities.
“As a company that mainly focuses on conversational commerce, a solution like Google Verified SMS fits logically into our offer. This solution strengthens the bonds of trust between businesses and consumers. We are, therefore, very happy with this collaboration.” Explains Jeroen van Glabbeek, CEO of CM.com, who will first deploy the solution in the United States, India, Mexico, Brazil, United Kingdom, France, the Philippines, Spain, and Canada.
Concretely, companies that choose to deploy this solution are automatically verified by Google when they contact their customers by SMS, after which their logo, a brief description of the organization, and a verification badge will appear in the discussion thread. Otherwise, the recipient will receive an additional warning if, for example, he clicks on a hyperlink. The solution aims to significantly reduce the risk of fraud, such as Spoofing (identity theft) and Smishing (SMS scam). Banks, payment companies, insurance companies, and telecommunications companies, in particular, will benefit from increased security to protect their brand.