Why Email Service Providers (ESPs) Reject Me as New Customer of Email Marketing Account?

Have you ever experienced something unusual when you tried to open an account on SendinBlue, MailChimp, Mailjet, ConstantContact, PepiPost, Mailup, AWeber, VerticalResponse or other ESPs? Like they will not acknowledge you as a customer? Yes, this occasionally occurs. When you open an account on ESPs, firstly, they will make inquiries about your experience in email marketing, your list, and your present sending framework. Here is one example of questions you may get asked:

  • What is the total number of subscribers on your list?
  • What is the procedure of email collection?
  • How often every month might you want to send it?
  • How were you sending messages to your email list?
  • What sort of email messages are you prepared to send? Share some sample material of the messages.

When you answer these questions, ESPs will examine your outcomes and check your present sending reputation. They may dismiss your application because you have not a decent history in your sending behavior. In such a case, they won’t reveal to you why precisely they reject you.

In this blog, we are trying to review common reasons which mostly are the cause of such a decision. These reasons are accumulated with a profound experience of email marketing and are not distributed by any of ESPs. If you know more causes of rejection, which are not covered in this article, do share it with us through comments.

What Are The Reasons Behind ESPs Reject Me As A New Customer?

1. Background of Your Domain

The fact is email service providers hate spammers. Their priority is to isolate spammers from their infrastructure. Some years ago, there were not such reviews after enrollments. Because of the attacks of spammers, the ESPs realize the need to construct new guidelines while accepting the clients. The primary thing they check is the historical backdrop of your domain. Have you sent emails messages to a purchased list so far? If this is true, then you cannot get approved. They effectively can trail your historical backdrop. There are some open tools for which you can check your domain history. For instance, go through the link https://www.senderscore.org. So, in case you have sent at least one or more than one email campaign to a purchased list (unsolicited emails), you have discovered the reason. Remember that building a decent reputation is more straightforward than fixing a harmed reputation. If you have done that, you should stop sending unsolicited email messages now and submit your request again one year later.

Sending unsolicited messages isn’t the main reason which harms your domain reputation. In case your email list contains terrible messages, for example, invalid, bounced, spam-traps, disposable, and, you may get rejected. So, begin cleaning your existing database and dispose of awful messages, since once your list isn’t 100% healthy, you will never construct a decent reputation.

2. History of Your Website IP

Much the same as the historical backdrop of your domain, the historical context backdrop of your site IP is also essential. There is one more thing you may consider, and it is if you are on a shared IP address (a hosting). However, if some other site on a shared hosting sends unsolicited messages, other than your site, IP will also lose its status. Having a dedicated IP does not require much cost plan. In this way, consider purchasing a devoted IP and attempt to enroll your ideal ESP again after two or three months later.

3. Your Domain Age

Try not to perform like spammers. Most spammers purchase a domain and begin sending marketing messages. No site with domain age of 1 month has a list of 1K supporters or more. Along these lines, if your domain is new, don’t attempt to develop an account on ESPs. Attempt to enhance the status for your domain on 3 or 4 months and then try to apply once more.

4. Your Website Content and Structure

ESPs researches your site. It’s necessary to have enough content and also incorporate a newsletter sign up forms (reputation forms, newsletter sign up, etc.) with the consent of accepting newsletters. Lacking in having such forms, how you potentially got 1K or 100K email addresses? Before joining on an ESP, plan enough evidence on your site.

5. The Less Transactional Email Were Sent Using Your Domain/IP

How do you get your email verifier list without sending welcome emails or transactional signups? If you have not posted a lot of transactional messages, consider constructing a decent reputation by sending transactional messages utilizing your very own IP. However, if your messages land in the spam tab, don’t panic, request your subscriber to press the “Not Spam” option. Then your messages will arrive in the Inbox tab after a period of 1 or 2 months.

6. Answer the Questions Honestly And Accurately

Your solution to their question is additionally significant. Most perhaps, they almost knew the response to those queries. They don’t need a liar client. Since he/she can demolish the reputation of their IPs soon. Therefore, compose a response to the queries carefully and genuinely. In the case you know weaknesses in your domain or IP reputation, notice that and state that you will do whatever it takes not to do them yet again.

In conclusion, if you are rejected with one of those ESPs, don’t attempt before taking care of these issues. Their agenda has similar parameters in most cases. In this way, there is more chance of dismissal if you apply for another ESP once again. Begin constructing a decent reputation by sending just transactional messages from your IP and domain at that point demand for a bulk email marketing account.

Suggestion: Try using Deliverbility as your email verifier before sending out any marketing campaign. Deliverbility will help you boost your campaign, and marketing companies will have no issues with your contact lists.